66% Of Groupons Are "Profitable" For A Business

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		SAI THE WIRE CLUSTERSTOCK MONEY GAME GREEN SHEET WAR ROOM LAW REVIEW LATEST VIDEO Friday, December 10, 2010 66% Of Groupons Are "Profitable" For A Business Groupon is a runaway success, generating revenue at $2 billion annual run rate. But is it sustainable? To answer that question, Utpal M. Dholakia, a marketing professor at Rice University, surveyed 150 businesses that used Groupon. Of the people he spoke with, 66% found Groupon to be "profitable." In his study, profitable means the Groupon generated enough additional sales to justify the initial discount. In other words, it's looking at the long term implications of using Groupon for a business. The vast majority of the companies that had successful Groupons said they would do it again, so it appears that Groupon has a sustainable business on its hands. Read » Also On SAI Today: 10 HUGE Questions About The iPad 2 Will The New York Times Paywall Be A Disaster? AOL Re-Orgs AIM Team Around Thing Labs Acqui-Hires, Fires Old Guard The Most Popular Free iPad Apps of 2010 Advertisement CHART OF THE DAY: How People REALLY Use Twitter CHART OF THE DAY: The Hottest Tech Stock No One Talked About This Year CHART OF THE DAY: How Google's Stock Could Blast To $800 And Beyond Share this email: Buzz Facebook Twitter Digg Reddit StumbleUpon The email address for your subscription is: ongrosyadi.topbloger@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI: Silicon Alley Insider RSS Feed Business Insider. 119 Fifth Avenue, New York, NY 10003 Terms of Service | Privacy Policy

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